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Mrs. Devika Dutt, MD of Sussegado Coffee India Pvt. Ltd., an avid coffee consumer, has an amazing story about coffee. Devika with her husband, decided to retire from the financial world in 2011 and leave behind their business in Singapore. They opted to move to Goa and open a small café where they would serve freshly roasted coffee to their guests. Fast forward to August 2016, the couple still live in Goa, not retired. They are busier than ever, and the small café became the DEVI brand, the fastest growing premium Indian coffee brand.
Today, Sussegado Coffee products and DEVI Coffee is available across the country and abroad. The green coffee beans are sourced from the leading estates across all major coffee producing regions of India. The company is rapidly growing, and fast becoming the preferred brand among coffee connoisseurs.
The concept of Sussegado Coffee was conceived during a holiday in Goa in December 2010, after Devika and her husband were served a 'less than satisfactory' cup coffee at a five star hotel. The company’s logo was hand drawn on a napkin and in July 2011 the company was incorporated. "Sussegado" is the favorite Goan – Portuguese term that means “take it easy”.
The company commenced roasting on a custom made drum roaster that was imported from Europe. Soon after the coffee was marketed to local stores and restaurants in Goa.
After a year of coffee estate visits, thousands of coffee cupping and tasting sessions, and almost a year of hands on research, the company’s coffee line was assembled. The DEVI offering represents truly the very best of coffee that India has to offer. The company prides itself in competing with the top foreign coffee brands, and in continuously wining over customers based on taste, quality and value.
The DEVI brand and logo is derived from Devika’s name, combined with two elephants, after her husband saw a wild elephant roaming the coffee plantation one early morning in the hills of Karnataka during one of their trips to a coffee estate.
Sussegado Coffee today, offers over forty types of Indian coffees, the majority of which are single estate, premium coffees. The company is the first company in Asia to offer whisky, rum, and tequila barrel aged coffees. DEVI coffees come in pre- packed as well as custom packed form. Devika and her husband are very much involved in every aspect of the business, it is very personal, after all, her name is on every pack.
The first in-store sampling of Sussegado Coffee products was done by the duo personally in September 2013. The company’s sales grew over 300% the month following. Since January 2016, Sussegado Coffee products and the DEVI brand are found in all gourmet stores across the country and via top online portals. DEVI coffee is the preferred choice of many of the 5 star hotels in India served as their premium coffee.